Development of the gambling market in mainland Finland - Police
Rahapelimarkkinoiden kehitys EN
Development of the gambling market in mainland Finland
Veikkaus Oy has the exclusive right to operate gambling in mainland Finland. In 2019, the gaming margin of exclusive gambling was EUR 1,690.7 million, a decrease of 3.9% compared to the previous year. 31.8% of the gaming margin was generated through electronic distribution channels.
Assessment of the development of online gambling by Finns outside mainland Finland
The Police Board Lottery Administration monitors the development of the gambling market through several different sources.
In mainland Finland, Veikkaus Oy's exclusive right to offer gambling also applies to electronic distribution channels where players can participate in games, for example via the Internet or various mobile applications. Finnish law does not prohibit players from participating in other online gambling games, even if offering them to Finland is against the lottery law.
Over the past 10 years, these offshore non-exclusive online gambling games have accounted for about 30% of the gaming margin in the mainland Finnish online gambling market. This part also includes gambling directed to the Åland Autonomous Region, so the share of gambling directed outside the entire territory of the Kingdom of Finland is even smaller.
The Lottery Administration's estimate of the margin for online gambling outside the entire Kingdom of Finland is currently approximately EUR 200 million. According to the Åland Autonomous Region, the size of the mainland Finnish offshore market is well below EUR 300 million. The size of the offshore market is estimated to have remained more or less unchanged over the past three years.
Sources and methods used in the assessment
The public often refers to estimates made by the British market monitoring and analysis company H2 Gambling Capital on the development of the gambling market in Finland and elsewhere in the world.
The lottery administration also has access to the data and forecasts produced by H2GC. In addition to these, e.g. the results of various surveys, the interim reports of listed offshore companies, data on the development of network traffic and the assessments of market developments provided by the regulatory authorities of other countries.
The estimate of the stagnation of the mainland Finnish offshore market in recent years is mainly based on the information published by the most important offshore operators in their interim reports on the reversal of gaming margin growth in the Nordic countries. In addition, e.g. The results of extensive population surveys commissioned by Veikkaus Oy's Taloustutkimus Oy, according to which the share of the adult population playing online offshore gambling has remained practically unchanged between 2017 and 2020.
Rahapelialalla ei ole EU-lisenssejä -infolaatikko EN
No EU-wide gambling licences
The gambling market of the European Union has not been harmonised. This means that gambling operators need to apply for a licence in all the countries in which they want to offer their gambling services either at physical points of sale or over the internet.
Gambling operators may not legally offer their gambling services in any country in which they do not hold a licence according to the laws of that country.
According to the case law of the Court of Justice of the European Union, the principle of mutual recognition does not apply to the gambling market in the EU. This means that a gambling licence granted in one EU member state does not give the licence holder a right to operate in other EU member states. For this reason, companies that offer gambling services in several EU member states need to comply with the laws of each country.