Unlawful marketing of gambling
Illegal gambling advertising has been especially targeted at young adults on social media channels for several years. Marketing typically utilises the popularity of social media celebrities and aims to associate gambling with images of success, coping well in life, prosperity and publicity. However, gambling causes serious social, health and economic harms, which are ignored in advertising.
The National Police Board supervises gambling services and the marketing of gambling in Mainland Finland. It also intervenes in illegal gambling services and marketing. The No Limit campaign aims to raise awareness of illegal gambling marketing so that it is better recognised and has less impact among young adults.
The aim is to increase awareness of what is legal and what is illegal also among marketers and potential marketers and thus create a preventive impact. At the same time, the National Police Board continues its usual supervising work and intervenes in illegal activities. Reports of illegal activity from the public are helpful in this work.
It is possible to play on illegally advertised gambling sites without many of the restrictions through which the exclusive system of Mainland Finland seeks to protect players. Protection from the most difficult harms in legally offered games is provided by loss and deposit limits as well as restrictions on how often games are played, for example. Welcome offers or free spins may not be given to players in Mainland Finland, due to the harms associated with gambling.
The National Police Board closely supervises the gambling services of Veikkaus Oy, the exclusive operator, and is able to clarify, for example, possible disagreements between the player and the gambling operator related to the winnings of gambling and to recommend a resolution in the case. With regard to gambling services offered from abroad to Mainland Finland, the National Police Board has no authority to safeguard the legal protection of players if there are any ambiguities.