The marketing of gambling services on social media is basically prohibited. Only Veikkaus Oy may carry out marketing directed at consumers in Mainland Finland, and even then only through its own social media accounts and not through the accounts of social media influencers, for example.
What can result from illegal gambling marketing?
Prohibiting decision and a conditional fine
The National Police Board may prohibit illegal gambling marketing and impose a conditional fine to enforce the prohibition. If illegal gambling marketing continues after the prohibiting decision has been issued, the National Police Board or in certain cases the Market Court will order the conditional fine to be paid.
The National Police Board can impose a penalty fine on an operator who intentionally violates the marketing prohibition laid down in the Lotteries Act. The minimum penalty fee imposed on the gambling operator or trader is EUR 10,000 and maximum EUR 5 million. In the case of a natural person, the minimum penalty fee is EUR 500 and the maximum EUR 40,000.
The payment blocks will restrict payments from players to such gambling operators that have obtained the National Police Board’s decision to prohibit marketing in violation of the Lotteries Act. Payment service providers have an obligation to block payments as required by the National Police Board. If payments are not blocked in accordance with the payment blocks, the National Police Board may prohibit a payment service provider initiating and implementing payment transactions for gambling services. A conditional fine may be imposed to reinforce the prohibition.
When suspecting a lottery offence, the National Police Board can submit a request for investigation to the police. A lottery offence is committed, for example, by anyone who sells or purveys lottery tickets for lottery organised by a party other than Veikkaus Oy, or who markets such a lottery in violation of the marketing prohibition provided by the Lotteries Act. A party guilty of a lottery offence can be sentenced to a fine or to imprisonment for a maximum of two years.